TYPOGRAPHY - Final Project
7.11.18 - 21.11.18 (Week 11 - Week 13)
Chiquita Johanna Roosprameswari (0336747)
Typography
Final Project
LECTURES
Lecture 11 : -
7.11.18 (Week 11)
We had no lecture this week. It was an E-learning week. We ask feedback on our projects through online.
Lecture 12 : -
14.11.18 (Week 12)
We had no lecture this week.
Lecture 13 : -
21.11.18 (Week 13)
No lecture this week. We continue working on our final project.
INSTRUCTIONS
Final Project (Week 11 - Week 13)
We were briefed about our final project. We had to create an A3 poster on any problems that happens in Taylor's.
My final project is about laziness and success. I want to tell the reader that success is no accident. It is hard work, perseverance, learning, studying and sacrifice. So I choose the sentence "Success is not for the lazy".
I got the inspiration of the sentence from a radio broadcast. It broadcast about how to achieve success. It says that we should not be lazy. And start think further for our future.
So, I started to think about how the poster should be designed. I search some references. I found some that is interesting. It's Paula Scher's work.
1.1 Typography by Paula Scher
I really like how she could make the type looks like it has a path and it's still really readable. So, I decided to make a similar thing for my poster.
1.2 First attempt
I asked for feedbacks online through facebook. After receiving feedbacks, I started to improve it.
1.3 Second attempt
I receive some feedbacks in class. The lecturers told me to do some improvements. So I redo it.
1.4 Third attempt
The lecturers told me it looks much better than before, but I have to change the alignment of the sentences below.
1.5 Final outcome
After that we were told to make the animation for the poster. Mr.Vinod told me to open the website https://www.kekfeng.com as a reference.
1.6 First attempt
Mr.Vinod said that the change of the colours doesn't really represent lazy. So I redo it.
1.7 Screenshot of the artboards
1.8 Final Outcome
FEEDBACK
Week 11
I asked feedbacks about my poster through facebook. And Mr.Vinod answered: Interesting. On the right track visually. But there is no idea in it. Meaning, where/how laziness expressed typographically? The visual impact is on the right track but needs more exploration to fine tune it.
Week 12
After I redo the poster he said: So now it has an idea. But keep working on the work. Refine and improve the composition. Tighten the space in between the text.
Week 13
For my first attempt of the animation, Mr.Vinod said that the colours is changing too much, which makes it not representing laziness. So I redo it.
REFLECTION
Experiences
Week 11
At first, I was having a hard time in making the sentences about social problem. I keep thinking about some sentences that would look appealing. I spend a lot of time finding inspiration for the sentence.
Week 12
Coming up with the ideas for the poster was quite hard. I also spend a lot of time thinking about the design that I would come up with.
Week 13
I realise that composition is really important in making the poster. We have to make sure it has a good composition so it will be readable.
Observations
Week 11
Me and some of my classmates struggling with making the sentence for the poster. Because a sentence of a poster have to present an information in a clear and clean way. And a poster should grab attention and be a quick read.
Week 12
I observe that we shouldn't add extra graphics just for the sake of adding more. Because this is typography, not graphic design. We have to focus on the type.
Week 13
I realise that at least a knowledge of basic typography is really important on making a poster. We can create good and beautiful posters with typography. We can experiment with typefaces. We should not use too many different typefaces but we can improve with bolder, wider, bigger typeface to make the poster more appealing.
Findings
Week 11
I realise that we have to make sure the reader knows what we're trying to tell in our poster. That's its easy to read and understand.
Week 12
The chosen colour for typography poster is really important. If we want to inform something in the poster, then it should have a higher contrast so it would look more eye-catching. Contrast helps us to grab someone's attention with our poster. Choosing the right font is really important too. We have to choose a font that can draw the reader's eye, make them to focus their attention on a specific word that we want to prioritise.
Week 13
I realise that the purpose of typography was to create readable and visually engaging texts for the audiences or readers. And for our poster, we have to make sure that our poster is easy to read from a distance.
I realise that hierarchy is really important. When designing a poster, it is worth it that our work needs to get the message quickly. Make sure it only needs a few seconds for readers to process the information.
Experiences
Week 11
At first, I was having a hard time in making the sentences about social problem. I keep thinking about some sentences that would look appealing. I spend a lot of time finding inspiration for the sentence.
Week 12
Coming up with the ideas for the poster was quite hard. I also spend a lot of time thinking about the design that I would come up with.
Week 13
I realise that composition is really important in making the poster. We have to make sure it has a good composition so it will be readable.
Observations
Week 11
Me and some of my classmates struggling with making the sentence for the poster. Because a sentence of a poster have to present an information in a clear and clean way. And a poster should grab attention and be a quick read.
Week 12
I observe that we shouldn't add extra graphics just for the sake of adding more. Because this is typography, not graphic design. We have to focus on the type.
Week 13
I realise that at least a knowledge of basic typography is really important on making a poster. We can create good and beautiful posters with typography. We can experiment with typefaces. We should not use too many different typefaces but we can improve with bolder, wider, bigger typeface to make the poster more appealing.
Findings
Week 11
I realise that we have to make sure the reader knows what we're trying to tell in our poster. That's its easy to read and understand.
Week 12
The chosen colour for typography poster is really important. If we want to inform something in the poster, then it should have a higher contrast so it would look more eye-catching. Contrast helps us to grab someone's attention with our poster. Choosing the right font is really important too. We have to choose a font that can draw the reader's eye, make them to focus their attention on a specific word that we want to prioritise.
Week 13
I realise that the purpose of typography was to create readable and visually engaging texts for the audiences or readers. And for our poster, we have to make sure that our poster is easy to read from a distance.
I realise that hierarchy is really important. When designing a poster, it is worth it that our work needs to get the message quickly. Make sure it only needs a few seconds for readers to process the information.
FURTHER READING
- Week 11
1.1 Book Cover
To succeed as a graphic designer, you need to develop competence in both typographic design and execution. Competence in typographic design begins with observing how type is used and analysing how well it works-or doesn't work. Competence in execution means learning to use the tools that are needed to get professional result.
1.2 The Voice of Type (Page)
This book also taught us about type expression. It says that typographic design can give voice to words.
One of the exercise is type expression. In the exercise, you will explore how type can express emotion. First you will choose four raster images that express extreme stated of emotion. The emotions expressed by each picture should be very different from all the others. Over each image you will set the same on or two words. The challenge is to fin the appropriate typeface, size, shade, and position that makes the type as expressive as possible.
1.3 Type effects
After that, the book also taught us about type effects, like drop shadows, text on a curved baseline, shaped boxes, text wraps around outline pictures, distorted type, pictures used as letters, letters filled with pictures, and various other effects.
- Week 12
2.1 Book Cover
"To me good design means as little design as possible. Simple is better than complicated. Quiet is better than loud. Unobtrusive is better than exciting. Small is better than large. Light is better than heavy. Plain is better than coloured. Harmony is better than divergency. Being well balanced is better than being exalted. Continuity is better than change. Sparse is better than profuse. Neutral is better than aggressive. The obvious is better than that which must be sought. Few elements are better than many. A system is better than single elements." -Dieter Rams, 1987
This book taught me about type personality. The variety of typeface designs makes different connections in our minds. The personality of a typeface can add to the overall design effect, detract from it or have a neutral effect. To use fonts to their full advantage an awareness of typeface personality is therefore important.
2.2 Understanding colour
Colour reproduction is based on the principles behind the three-colour vision of the human eye. The eye contains three different types of receptors that are each sensitive to one of the primary colours of light: red, green and blue.
Colours is composed of different wavelengths of light, which means that an infinite number are possible. Computers can produce over 16 million colours and the human eye can distinguish more than that. Colour is the first thing we register when assess anything and we have developed and been conditioned to make many associations with certain colours.
2.3 Understanding colour
The ability of colour to provide instant communication and recognition plays a major role.
Overall, this book offers an introduction to key elements of the creative process. Each subject matter, or 'fundamental', uses detailed diagrammatic principles of design practice. Accompanied by examples from contemporary designers and practitioners.
- Week 13
3.1 Book Cover
This book offers suggestions for which typefaces work well together depending on the nature of the message you wish to broadcast. All good typefaces can work under several different guises, either alone or in combination with others.
For example, a Humanist serif like Jenson is perfect for conjuring a sense of history or an air of scholarly contemplation, but it works equally well for any text that needs to feel richly indulgent thank to its organic form, a typical feature of typefaces in this classification.
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